-Ami Beery did training on the Party to Go bag. If you have not purchased one or even 2 of these wonderful bags you may want to put it on your wish list the next time to you order business supplies. These are great fillers for sales and are great for girls on the go Drop one off at the hair salon, dr's office, etc. to get some orders this holiday season. There is a flyer on www.thirtyonetoday.com with the bag contents.
-I did training on Switching Your Perspective (taken from a Thirty-One Minutes call done by Martine Williams) along with creating your 30 Second Commercial (training taken from a Director call with Pam Allert and information from Milo Frank's book," How to get your point across in 30 seconds). If you don't have one of these to go along with your compelling vision you will want to create one. See below for details on what should be included and what the purpose of one is. I have also given you my 30 second commercial.
Why 30 Seconds?
“How to Get Your Point Across in 30 Seconds or Less” by Milo Frank
Thirty seconds may not seem like a long time. But it is long enough to say what you want to say.
· It’s long enough to grab and hold your listeners’ interest and attention.
· It is long enough to convince or persuade your listeners.
· It is long enough to make any point you want to make – and make it effectively.
It can be more valuable than 3 minutes, 30 minutes, or three hours. Thirty seconds can change the direction of your career and your life.
There are two clear and compelling reasons why 30 seconds is the ideal length of time in which to get your point across.
1. Time constraint – not only on yourself, but also on those you are trying to convince. Time waits for no man; you have to move faster just to stay even. And to move faster, you must be concise. Often there’s only time for a few words, so they had better be the right ones.
2. Attention span – thirty seconds is the ideal length of time to get your point across. Even when a person has time to listen to you, his mind can accept only so much information in one steady flow. Think of someone’s attention span as a quarter slot machine. This machine must take in the first twenty-five cents before you can put in the second twenty-five cents. If you put in fifty cents or a dollar bill all at once, you’ll have wasted your money and maybe even jammed the machine. It can only take twenty-five cents at a time. Your listener can take in only 30 seconds at a time. So, if you want your listener to pay attention to you, you’ve got just 30 seconds. That is the attention span of the human race.
Think about it, almost all commercials on television and radio are 30 seconds long. If those 30 second commercials didn’t sell the product whether it’s a refrigerator or a politician seeking votes, the whole concept of radio and television advertising would change. You may be thinking that you can not possibly make your point in such a short time, but commercials do it all the time. They not only grab your attention, but also tell you about the product and where and when to buy it. A lot can be said and retained in 30 seconds. And if radio and television can do it, so can you. Even new stories operate on the 30 second concept. The average news story last a minute and a half. 30 seconds to set up the story, 30 seconds to actually tell the story, and another 30 seconds to summarize and end the story. The 30 second message is always applicable, anytime, anywhere. It will transform the way you think and deal with others every day.
There are some basic principles to the 30 second message –
1. Your Objective – Know what you want
In The Wizard of Oz, Dorothy had an objective. It was to get back home to Kansas. That’s what she told the Scarecrow, the Tin Man, the Cowardly Lion, and finally the wizard himself. She knew what she wanted. The First Basic Principle of the 30-second message is to have a clear-cut objective.
The objective is The Goal, The Destination, The Purpose. It is what you want to achieve. It is why you are there.
What are some of your objectives in your Thirty-One business?
· To sell product
· To book a party
· To recruit
· To introduce your business - network
Most people really don’t know what their objective is. Or they may choose an objective that does not serve their interest or requirements. Only by determining your objective precisely can you take the first step toward getting your point across.
Finding Your Objective
To determine your objective ask yourself the following questions:
· Why am I going there?
· What do I want to achieve?
· Why do I want to have that conversation?
· Why do I want to meet with this person?
· Why do I want this interview?
If two or more of your answers to these questions are the same, you have found your objective. Your objective is your Why. Once your objective is clear – once you know why – you can begin to prepare your message. Balance everything you plan to say against your objective. If your thoughts and words do not introduce, reinforce, or help your objective, go back to the drawing board. And when you know what your objective really is, stick to it.
Let’s think about your Thirty-One business –
1. You are hostess coaching. What is your objective?
· Increase product sales
2. You are at a Trade Show. What is your objective?
· To generate leads
3. You are doing a show presentation. What is your objective?
· Booking parties
· Recruiting
Your objective is your goal, purpose, or destination. It is why you are there. You do not have to state your objective except to yourself.
2. Who’s listening?
Once you have a clear-cut objective, you must then select the right person; someone who can fulfill your objective. Know your listener and what she wants.
· The right person – sometimes you have to talk to the wrong person to get to the right person. In direct sales it’s a number game. Every “yes” has 9 “no’s” behind it. Are you asking for referrals?
· Know who you’re talking to – In order to get your point across in 30 seconds or less, first determine your objective, and second, determine the right person or group of persons who can give you what you want. Then learn all you can about that person or group. Finally, and most important, know what that person or group is going to want from you. (Do you ask your hostesses about the people that will be attending her party?)
Before you begin to prepare your 30-second message, no matter what you want – to book a party, to recruit – you will have to know who will be listening. Identify with your listener. What does she want from you, and what one thing more than any other will get a favorable reaction from her?
Kim Washington's 30 Second Commercial:
I started with Thirty-One two years ago to be able to stay home with my 2 children while being able to provide additional income to my family. This opportunity has allowed me to take my family on 2 cruises, contribute to our monthly mortgage payment and I have been able to get my hair done and buy new outfits without feeling guilty. I enjoy the flexibility of my schedule to work just a couple of nights a week while having a fun time out. My favorite part of Thirty-One is all the great friendships I have made with my hostesses, customers and consultants.
Would you like to be able to stay home with your children?
Could you use an extra $200-$500 a month?
How would you like to earn trips and cash incentives?
As a leader for Thirty-One and a role model for my children I would like to help you and your family achieve your dreams no matter how small or big. Through the mission of Thirty-One, together we will Celebrate, Encourage and Reward eachother and other women while on our amazing Thirty-One journey. Who will be the next to join me?
-Courtney did "Tricks of the Trade" and created a wonderful folder filled with alot of great information on tricks for sponsoring, increasing sales, hostess coaching, etc. We all went through the documents and shared a trick that we especially liked. Some great ideas for bookings included leave a lead box in businesses you go to alot, put catalogs in waiting rooms, look for bulletin boards to leave business cards/flyers and wear a name tag to the grocery store. Sponsoring tricks included identifying personality types for better recruiting using the DISC method.D=Dominant(Confident, Authoritative, Determined), I=Expressive(Cheerful, Talkatie,Influencing), S=Steady Eddy(Quiet, Dependable,Stable), C=Analytical(Good listeners, cautious, reserved).Sales tricks included bundling products at your shows. Drop the price for several items as a group, give 10% off the customer's order if they spend $50 or give free shipping if they spend a certain amount.
Wish you all could have been there! Stay tuned for our next local December holiday team meeting. There will be no meeting in November.
